The Digital Landscape Of College Search

The traditional college search process as the world knew it many years ago has become something much different. As everything has moved to a digital experience, short of visiting a college campus and experiencing it physically before confirming enrollment, most aspiring college students will make their decision primarily off of digital content. Understanding this, the college marketers, recruiters and other professionals responsible for attracting these students to their institutions, have pivoted efforts accordingly. In order to do so, they first needed conduct extensive research, which provided credence to the adjustments being made to marketing and communication efforts. What sort of content are these institutions using to garner interest, though? Learn more about these methods through the resource included alongside this post.

The Digital Landscape Of College Search provided by Encoura, a company specializing in graduate program digital marketing

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